Alicia Keys, photographed arriving at “The Pusher's Ball” to benefit the Keep A Child Alive charity at The Angel Orensanz Foundation Center for the Arts in New York City on December 1, 2004.

On World AIDS Day (December 1st) Empire Entertainment produced a star-studded event to help raise funds for Keep a Child Alive, a relatively new charitable organization that directly provides life-saving anti-retroviral drugs to children with HIV/AIDS in Africa.

The cocktail party and concert event was named the "Pusher's Ball" based on the foundation's efforts to get people to 'push' these life saving drugs to children in Africa. The event was the brainchild of Keep a Child Alive Founder and longtime AIDS activist Leigh Blake. It served to raise funds and honor some remarkable people doing work in the AIDS community. 

The event featured a lineup of performers. Among them were Keep a Child Alive spokesperson Alicia Keys, and Lenny Kravitz who performed "Let Love Rule" and "Higher Ground," Anthony Hamilton who performed "Ain't No Sunshine When She's Gone," Lou Reed who dueted with Alicia in a rare performance for "Satellite of Love," Kenny "Babyface" Edmonds who dueted with Alicia on John Lennon's "Imagine," Angélique Kidjo who performed "Afrique," and "Africa is the Center of the World" with rapper Common and legendary vibraphone player Roy Ayers. The event also featured a solo performance by rising star and 13-year-old musical prodigy Karina Pasian. 

Alicia can be seen wearing a white top underneath with black text, which reads “drug dealer.” The entire event was backed by the “Become A Drug Dealer” KCA campaign designed by advertising agency Fallon New York. The campaign featured tee shirts printed with the text “drug dealer.” Proceeds from the purchase of the shirts went to buying the necessary drugs for children in Africa with HIV/AIDS.