Alicia Keys, photographed by Mark Seliger for the “Become A Drug Dealer” campaign for the Keep a Child Alive charity in 2004. 

Alicia wears a shirt printed with the text “drug dealer,” which was apart of KCA’s ad campaign. Proceeds from the purchase of the shirts, which came packaged in official police evidence bags, went to buying the necessary drugs for children in Africa with HIV/AIDS. Designed by advertising agency Fallon New York, it featured the phrase: “A buck a day buys the drugs that keep a child alive.”

Just some of the other celebrities and artists that modeled the shirt included Lil’ Kim, Common, Darryl McDaniels, Tyson Beckford, Naomi Campbell, and lan Cummings.

Later on World AIDS Day in December, Alicia attended and performed at “The Pusher's Ball” backed by the “Become A Drug Dealer” campaign to benefit the Keep A Child Alive charity at The Angel Orensanz Foundation Center for the Arts in New York City. The cocktail party and concert event was named the "Pusher's Ball" based on the foundation's efforts to get people to 'push' these life saving drugs to children in Africa. The event was the brainchild of Keep a Child Alive Founder and longtime AIDS activist Leigh Blake. It served to raise funds and honor some remarkable people doing work in the AIDS community. 

The event featured a lineup of performers. Among them were Keep a Child Alive spokesperson Alicia Keys, and Lenny Kravitz who performed "Let Love Rule" and "Higher Ground," Anthony Hamilton who performed "Ain't No Sunshine When She's Gone," Lou Reed who dueted with Alicia in a rare performance for "Satellite of Love," Kenny "Babyface" Edmonds who dueted with Alicia on John Lennon's "Imagine," Angélique Kidjo who performed "Afrique," and "Africa is the Center of the World" with rapper Common and legendary vibraphone player Roy Ayers. The event also featured a solo performance by rising star and 13-year-old musical prodigy Karina Pasian. Other celebrity guests and presenters included Spike Lee, Russell Simmons, Iman, Run DMC, Tyson Beckford, Mos Def, Gloria Rubin, Alan Cumming, Don Cheadle, Lil Kim, and Clive Davis among others.